SharpBetting is a platform built by professional gamblers to give serious bettors the tools, data, and insights they need to beat the market. It launched on 4 March 2024, just before Cheltenham, with a suite of four advanced tools focused on British and Irish horse racing.
The platform is built around sharp betting, which means using models, numbers, and strategy rather than instinct or hype. Sharp bettors look for value, not favourites. They exploit inefficiencies and ignore the noise. SharpBetting provides the tools to do exactly that.
Alongside its racing-focused launch, SharpBetting also runs a fully automated football model which has consistently outperformed bookmaker prices since 2021. That model powers a curated selection of picks known as David’s Daily, available to SharpBetting subscribers.
Whether you are looking for value prices, betting calculators, model-based football picks, or sharp market trackers, everything on SharpBetting is designed to support a disciplined, edge-driven approach to betting.
Who built SharpBetting?
SharpBetting is run by two long-time gambling professionals with over 50 years of combined experience building models and beating markets.
Chris Fawcett
Chris has been modelling racing and sports for over two decades and has made over one million pounds in lifetime profits. He started betting in the 1990s and built some of the earliest profitable machine learning models on Betfair, which later evolved into the Sharp Models now powering the site.
This video pulls back the curtain on the real story: how he went from early experiments with speed ratings and spreadsheets to building advanced machine learning models that consistently beat the market. No hype, no nonsense - just decades of insight into how professional betting really works.
David Hipkin
David comes from a quant background and cut his teeth at Sporting Index, where he learned how sharp betting works from the inside. He has led the development of the SharpBetting football model and curates David’s Daily, a handpicked shortlist of value bets selected from the model’s output.
He is also the interviewer on two well-regarded podcasts, The Boxing Bug and The Betting Bug, where he speaks to serious guests from the worlds of gambling, boxing, and beyond.
